A series of seasonal design projects for IAMMAMA, spanning Mid-Autumn Festival packaging, Chinese New Year digital campaigns, and festive retail displays.

I was responsible for creative development and design execution across these projects. For the mooncake gift set, I managed the design process from initial concept and visual development to paper selection, printing finishes, production supervision, and final quality inspection. My work also extended to Chinese New Year EDMs and festive display cart designs for shopping malls, bringing the brand's seasonal visuals across both digital and physical touchpoints.