A series of Chinese New Year design projects for The Bank of East Asia, spanning festive red packet designs, headquarters decorations, digital stickers, and animated greeting videos for executive communications.

I was responsible for developing creative concepts and visual designs across these different formats, overseeing the process from initial ideation through design execution, print production, quality control, and final delivery. Each project was developed to bring a contemporary visual expression to traditional Chinese New Year celebrations while maintaining the bank's brand identity.