BEA GOAL is a digital banking account developed by The Bank of East Asia for a younger generation, offering a more accessible approach to everyday banking and money management.

I was involved in developing logo concepts and a series of credit card designs, exploring bold colours, contemporary graphics, and distinctive visual identities to connect with a younger audience. While the overall proposals were not selected, one of my card designs was subsequently incorporated into the official launch campaign's key visual. This collection showcases a selection of the creative directions explored during the design process.