ADVERTISING
ALAN SO © 2026
Harbour City Lai See
CLIENT
Harbour City
YEAR
2023-2025
ROLE
Creative, Art Direction
Harbour City's annual Chinese New Year lai see packets have become a highly anticipated festive tradition in Hong Kong, known for their distinctive and imaginative designs.
As part of the creative team, I was involved in concept development, visual design, paper selection, and the exploration of printing techniques and finishes. This collection showcases a selection of my creative proposals, exploring contemporary interpretations of traditional festive motifs through bold colours, geometric forms, and playful compositions. Although these concepts were not selected for final production, they remain some of my personal favourite explorations from the project.
Harbour City's annual Chinese New Year lai see packets have become a highly anticipated festive tradition in Hong Kong, known for their distinctive and imaginative designs.
As part of the creative team, I was involved in concept development, visual design, paper selection, and the exploration of printing techniques and finishes. This collection showcases a selection of my creative proposals, exploring contemporary interpretations of traditional festive motifs through bold colours, geometric forms, and playful compositions. Although these concepts were not selected for final production, they remain some of my personal favourite explorations from the project.
Harbour City's annual Chinese New Year lai see packets have become a highly anticipated festive tradition in Hong Kong, known for their distinctive and imaginative designs.
As part of the creative team, I was involved in concept development, visual design, paper selection, and the exploration of printing techniques and finishes. This collection showcases a selection of my creative proposals, exploring contemporary interpretations of traditional festive motifs through bold colours, geometric forms, and playful compositions. Although these concepts were not selected for final production, they remain some of my personal favourite explorations from the project.
2025 HARBOUR CITY
LAI SEE PACKET DESIGN
2025 HARBOUR CITY LAI SEE
FIRST LAYOUT
LAYOUT B (NOT ADOPTED)















FIRST LAYOUT


LAYOUT B (NOT ADOPTED)
2025 HARBOUR CITY LAI SEE
2024 HARBOUR CITY
LAI SEE PACKET DESIGN
2024 HARBOUR CITY LAI SEE LAYOUT A (NOT ADOPTED)
2024 HARBOUR CITY LAI SEE LAYOUT B (NOT ADOPTED)










2024 HARBOUR CITY LAI SEE LAYOUT B (NOT ADOPTED)
2023 HARBOUR CITY
LAI SEE PACKET DESIGN
2023 HARBOUR CITY LAI SEE
2023 HARBOUR CITY LAI SEE
LAYOUT
LAYOUT
LAYOUT B (NOT ADOPTED)
LAYOUT C (NOT ADOPTED)
ENVELOPE DESIGN
BAG DESIGN

















2023 HARBOUR CITY LAI SEE
BAG DESIGN
LAYOUT
LAYOUT B (NOT ADOPTED)
LAYOUT C (NOT ADOPTED)
ENVELOPE DESIGN